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Whitepaper: 10 reasons why test automation fails

Jed Dalton
Nov 2025

..and how to make yours a success.

Even the smartest teams can fall into familiar traps when automating tests. From brittle scripts and unstable environments to missing business context - the reasons for failure are often the same. But they’re all avoidable.

In this whitepaper, you'll find the 10 most common pitfalls that derail automation projects and share proven ways to build frameworks that last, scale, and deliver measurable value.

You’ll discover how to:

  • Identify early warning signs that your automation may be off track

  • Strengthen buy-in across business, IT, and QA teams

  • Choose tools and partners that fit your trading ecosystem

  • Design automation that evolves with your systems - not against them.

Whether you’re just starting your automation journey or looking to rescue a struggling programme, this guide offers real-world insight from years of delivering automation that works, across Endur, Findur and Allegro platforms.

Download the whitepaper to learn how to turn test automation into a strategic advantage, not another failed promise.